Our Impact
We track and share our educational reach so donors and grantmakers can see exactly what their support makes possible. Every year we have a better story to tell.
Measuring What We Do
These metrics are updated annually. If you are a grantmaker or donor who needs specific data, please contact us — we can provide documentation for any grant application.
Workshops, tastings, and training sessions hosted.
Wine professionals and enthusiasts who participated.
Industry members who attended our programs.
Geographic reach of our educational programs.
Study guides, tasting sheets, and resources produced.
Organizations and schools we have partnered with.
A note on our data: We are actively building our impact tracking infrastructure. Numbers marked "—" will be updated as we compile verified data. We believe in reporting only what we can substantiate — no inflated estimates.
Our Educational Programs
Blind Tasting Workshops
We host affordable blind tasting workshops open to wine professionals and enthusiasts of all backgrounds. Participants learn deductive tasting methodology, sensory analysis, and the mental discipline required to identify wines under pressure.
Professional Development
We create structured pathways for talented wine professionals to develop competition-level skills. This includes mentorship from current and former team members, access to practice wines, and exposure to the competitive format.
Inclusion & Access
We partner with hospitality schools and DEI-focused programs to expand who gets to participate in competitive wine tasting. The wine world is better when more voices are at the table.
If Somebody Gives Us $10,000 — What Happens?
We believe donors deserve a clear answer to this question. Here is how a $10,000 gift would be allocated across our programs.
World Championship Travel
Flights, lodging, and logistics for the team competing in France.
Training & Practice Wine
The wines we taste hundreds of times before competition — the single largest training cost.
Education & Outreach Programs
Workshops, materials, and community events open to all.
Next-Generation Development
Mentorship, trial events, and resources for emerging competitors.
Operations & Administration
Filing fees, insurance, and the overhead that keeps the nonprofit running.